Food Essay Paper (in-N-Out vs Mcdonalds

In-N-Out Burger VS McDonald’s Within today’s modern society we like to have everything when we want and have it at any given time. Growing with that trend, modern fast food places like McDonald’s and In-N-Out Burger have giving their consumers that very thing. Even though In and out and McDonald’s have been around for years, both vary their menus and the way they appeal to their consumers with the change of time. On the west coast, In-N-Out is favored more than it is on the east coast.While McDonald’s is a worldwide company, with restaurants open in France, China, Iraq, and also America. Who is the better franchise; it is time to find out. The American hamburger is an American classic and the most recognizable menu item in the fast food industry. Even though there are many different takes on the types of meats, toppings, and dressings used, the hamburger has been a restaurant regular and historical favorite of both children and adults. The hamburger can even bridge cultural and religious divides.It can unite the masses, and with that being said many people agree that all burgers are not created equal. While McDonald’s is synonymous with happy childhoods and those long bumpy road trips, In-N-Out caters to the majority of young adults past the age of fourteen desires a more sophisticated burger. McDonald’s Quarter Pounder with cheese is the most popular hamburger at the famous fast food restaurant. Before people try In-N-Out, the Quarter pounder brings as much joy to people as any burger could.The half pound of beef drenched in cheese, stuffed between a sesame seed bun, garnished with thick cut onions, and a squirt of ketchup are a stunning combination for any occasion. Unfortunately, it is also usually waiting for customers before they even have a chance to order it. On an off day the bread can be stiff, the meat is dry and the cheese is slick. The dehydrated shredded lettuce is poured from plastic bags daily. Cus tomers found a way around this by masterminding a creative way to receive fresh food from McDonald’s, special order.By requesting a hamburger with extra ketchup, a Filet O’ Fish with extra tartar sauce, and French fries with easy salt, consumers have ultimately forced the king of burgers into making fresh food. While this is a tried and true technique, unfortunately it doesn’t work one hundred percent of the time. The alternative to gambling with pre-cooked burgers is In-N-Out. With an uncomplicated, no frills menu, In-N-Out Burger specializes in burgers, fires, and their famous shakes. Their one and only focus is burgers-not chicken, fish, or salads; it is a carnivore’s dream.All of the ingredients are made fresh every single burger is made to order. Their signature gristle-free beef is never frozen, the hand leafed lettuce is crisp and fresh, the tomato slices are plentiful, and the buns are always soft and lightly grilled on the inside of the bun. The end result is a multi-ingredient masterpiece called a â€Å"Double Double† that contains two juicy beef patties smothered with two pieces of cheese, Thousand Island dressing, crisp lettuce, and plump tomato rings stuffed inside of a fluffy bun.Although In-N-Out burgers are pure perfection as is, consumers have been prone to order something that is off the menu (but well–known) called â€Å"Animal Style† (extra dressing, grilled onions, and pickles). Quite frankly, more than half of their most popular items are off the menu, shrouded in secrecy and urban legend. On occasion customers have ordered another secret item called the â€Å"Protein burger†, which is a carb-free â€Å"Double Double† wrapped in a full lettuce leaf.Even more secret burgers can be found by simply asking about the â€Å"Three by Three† or â€Å"Four by Four† that contains three or four patties and the same amount of cheese on either. The Flying Dutchman is simply t wo meat patties and two slices of cheese; it includes no bun, vegetable, or spread. Other secret items include: grilled cheese sandwiches, meatless burgers, root beer floats and chilies. Comparing McDonald’s and In-N-Out’s fries, there is one clear victor. In-N-Out fries are peeled and sliced right in the restaurant for your viewing pleasure; they are meatier and fresher than their competitor’s infamous fries.The signature burger, fries, and real ice cream shakes cause traffic jams to the point where a cashier equipped with a PDA-style device greets you before you even pull into the drive-thru to head off the onslaught of eager customers. Ironically, both restaurants are competitively priced, but the quality of In-N-Out far surpasses McDonald’s famous menus. From a practical standpoint, cleanliness is an important part of the fast food industry, not only in the restaurant image, but also health safety of the customer.If customers received a dollar every t ime they ate or entered a McDonald’s, they could probably buy a franchise themselves. Sadly, most McDonald’s restaurants from Los Angeles to New York look the same, somber and bleak. In stark contrast, In-N-Out Burger painted sterile white inside and out, makes their restaurants look refreshingly clean and bright. In-N-Out’s fire engine red sign catches customer’s eyes as they drive along side of the famous restaurant. The employees are super friendly and accommodating at all times during the dining experience.McDonald’s serves its purpose in the middle of nowhere because of its familiar brand name, but it’s not usually a true hamburger aficionado’s first choice. Customers have driven over ten or fifteen miles, passing several McDonald’s in order to get to that little piece of ecstasy nestled in a piece of wrapping paper and a white envelope. Just the smell of a freshly grilled burger permeates your nose, and drowns your senses . If In-N-Out Burger’s are tried just once, there will be no doubt that the consumer will be a couple of times a week. Lee, R. (2007). McDonalds and In-N-Out. Yahoo Voices. Retrieved from http://www. yahoovoices. com

Philosophy Ethic - Nicomachean Ethics by Aristotle Essay

Philosophy Ethic - Nicomachean Ethics by Aristotle - Essay Example This goes so far as to pinpoint the own weaknesses of the number of proposals indicated within the text itself. But what it contains and what it reflects speak highly of the way we live. He purposely sought to eliminate highly imbued ideals which are rather unfeasible to one that is attainable. This reverberates through the ages which stills makes through what Aristotle said centuries ago to the way we live in this day and age. â€Å"What then is the good of each? Surely that for whose sake everything else is done. In Medicine this is health, in strategy victory, in architecture a house, in any other sphere something else, and in every action and pursuit the end; for it is for the sake of this that all men do whatever else they do. Therefore, if there is an end for all that we do, this will be the good achievable by action, and if there are more than one, this will be the goods achievable by action† (Aristotle, Nichomachean Ethics, I-1). This he expounds further upon by giving the two kinds of virtue, being intellectual and moral or simply ethics and habit including the modes by which they are acquired. This is the movement from potentiality to habit. Arguably, this discourse gives the hold of truth for which it was based upon logical value formation. It may not always be something that is easily perceived upon as a digested quality of human action but it is upon contemplation the very essence of th e fundamentals of our existence. Thus, the understanding of every action is set down as for the creation of happiness which is in contemplation with virtue formed by habit. Many conflicts arise from this as case to case scenarios would yield it true to it fullest extent. Let’s say for example that there is a boy, let’s call him John for consistency, who was raised to a family with close ties. That while growing up and to the present point he had

Success Essay Example | Topics and Well Written Essays - 500 words

Success - Essay Example Success can either be a process or spontaneous although in most cases, success is considered as a process. Someone would be considered successful if they feel satisfied with the results of their work. Success may be prompted by hard work or smart work. In most cases, success is regarded as riches and accusation of vast wealth in the society. Anyone who possesses a lot of money and can command most of the things such as a country’s economy is considered to be a successful person regardless of other failures in life. There is however other forms of success which are not largely regarded in the society provided the man deemed successful is not rich. Success requires a lifelong journey of endurance and determination for it to become real and it is worth noting that it is not an easy journey. Unless one puts extraordinary pressure and decides to do above average activities without giving up, success cannot be inevitable. Passionate life may result into high level of success and the refore an individual should invest in passion as a way of spearheading success. Success requires a lot of strength and change of behavior into a positive way towards achieving greater heights. It is believed that success requires that an individual associates only with people and resources that can catapult them to the higher level.

Robert Frost Research Paper Example | Topics and Well Written Essays - 2250 words

Robert Frost - Research Paper Example Significantly, Frost occupies the status of one of the most read and constantly anthologized poets in American literature. The most remarkable characteristics of Frost’s poetry include the clarity of his diction, his colloquial rhythms, the simplicity of his images, and the unsophisticated and direct method of writing. As Katrin Gischler (2007) maintains, â€Å"Although his career started only at the age of forty, he made his mark as a poet, becoming more and more widely known until at the end he was the United States’ de facto poet laureate. He was a four-time winner of the Pulitzer Prize and received an unprecedented number and range of literary, academic, and public honors.† (Gischler, 3) Therefore, it is fundamental to realize that Robert Frost had a highly successful poetic career, which hit its peak when he recited his poem â€Å"The Gift Outright† at the inauguration of John F Kennedy in 1961. This paper makes a reflective exploration of the most es sential thematic elements in the poetry by Robert Frost, focusing on some of his most celebrated poems. Robert Frost was born to journalist William Prescott Frost, Jr. and Isabelle Moodie, in San Francisco on March 26, 1874. At the age of eleven, Frost’s father died of tuberculosis and he moved to New England, along with his mother who now resumed the career of a teacher in order to support the family. From his early school years at Lawrence High School in Lawrence, Massachusetts, Robert Frost developed interest in reading and writing poetry. Following his studies at Lawrence High School, Frost was enrolled at Dartmouth College in 1892, although he did not earn a formal degree. It is evident, from a biographical study of the poet, that Robert Frost had a tumultuous and unstable early life, but a stable and happy adult life with his wife Elinor Miriam White and his children. â€Å"The first thirty-eight years of his life were determined by his own insecurity and vulnerability . Only the influences of his mother†¦ did much to shape Frost’s basic nature. Later on, Frost also felt the influence of his high school comrade, Carl Burrell†¦ The last and longest influential relationship was that with Elinor White, whom Frost married in 1895.† (Gischler, 3) Elinor White remained the chief source inspiration for many of the poems by Robert Frost. A close analysis of the biography of Robert Frost confirms that his personal life, especially the early stages of his life, was overwhelmed with sorrow and hammering, including the death of his father due to tuberculosis, of his mother due to cancer, and the experience of mental illness and depression by his younger sister Jeanie, his daughter Irma, and his wife Elinor. Therefore, it is fundamental to realize that Robert Frost withstood several misfortunes and miseries all through his life to produce some of the most fascinating lines of poetry ever written in literature. Thematic Elements in Frostà ¢â‚¬â„¢s Poetry In American literature, Robert Frost holds a unique and almost isolated position, thanks mainly to the rhetoric devices and thematic elements of his poetry. Significantly, the basic emotional or psychological experiences expressed by this great poet of nature make an impact on the readers even today. It is essential to realize that, even while following the essential principles of versification, Robert Frost’s poetry is rich with psychological meaning and humanist ideologies. The poetic intelligence of Frost can be very well understood in the way he used traditional poetic devices such as

Course Assignment Example | Topics and Well Written Essays - 3500 words

Course - Assignment Example Just due to personal choice, the researcher has selected evolution of Information Technology (IT) as the predictor for productivity. Horzella (37-53) pointed out that integration of IT has increased the productivity through four way mechanisms, 1- bring order to data management and streamlined the process flow, 2- increase the efficiency of communicating of information to stakeholders, 3- minimizing the possibility of committing human errors and human intervention and 4- due to exposure of technology, consumer surplus or perceived value of consumers has increased and companies have started giving importance in increasing production quality to satisfy the value perceptions of consumers. Horzella (37-53) pointed out that productivity of a system is dependent on three factors such as gathering the input, processing the input and producing the output. IT has integrated information of these three steps simultaneously and such integration is the key reason behind increase in productivity. Question 2 Sulek, Marucheck and Lind (711-27) stated that process flow in restaurant is directly related to steps in the operation process. The transformation model in restaurant can be depicted in the following fashion. In case of restaurants, inputs are the raw food materials, vegetables, meat, papers for creating menu card, lights, decoration materials etc. Restaurant itself is a product and architectures, ambience, decoration; seating arrangement is part of the service mix of restaurants. In case of transformation, three types of resources are being processed in restaurant such as, 1- material resources and physical raw material inputs, 2- information about the product quality or service delivery is being processed and 3- requirement of customers also gets processed through the service cycle. In case of restaurants, outputs include food service, catering, visual treatment and goods such as food and beverages. In restaurants, feedback information is being used to control quality of the operational system. For example, a customer might complain about the hardness of potato to waiter and the waiter sends the feedback to chef and based on the feedback, the chef might change the potato in order to offer better dining experience to patron. Question 3 Sulek, Marucheck and Lind (711-27) and other researchers pointed out that the service and manufacturing industry is going through the transition phase and companies are trying to integrate all the data points in cost effective manner. Converting the manual process into more efficient through system automation is not only becoming a trend but also giving options to companies to bank on it order to increase productivity. In such context, I believe that IT is reaching its maturity stage in terms of affecting global and national productivity. Careful consideration of the research works of Horzella (37-53) reveals the fact that conjoint implementation of IT and online transformation can influence the productivity up to a great extent. Hence, according to me, three verticals such as system automation, online transformation and data management & big data analytics are going to be the â€Å"next big thing† in the field of productivity management. Companies are developing complex production systems which run on information and data feeding and in many cases, data set for running the productivity system becomes so large and complex that normal computer program

Computers Essay Example | Topics and Well Written Essays - 1000 words

Computers - Essay Example computer which would respond to the specific needs. It becomes quite a task for someone who is not well versed with computers to actually choose what will be the best buy; every computer comes laden with a number of specifications, configurations as well as technical decisions that one must make in order to select the best possible investment; there are a number of issues including the space in the RAM, hard disk, type of processor, graphics card etc to pick that may end up confusing someone. In the market currently, there are a few best computers that will best suit the needs of an organization. The computers must work in tandem with one another and make it easy to share files and documents within the organization in order to get the work done faster. (Botella, A) One of the computers is the iMac, created by Apple Computers. Apple Computers is best renowned for its sophisticated taste in creating digital products that completely enhance the experience that a user has. These computers are thus favored by people because they are not only smooth in terms of operations but are also very classy to look at and work with. The iMac 21.5 inch computer has an excellent screen with wonderfully displayed graphics (HD 6750M) which enables people to play video games, watch movies and videos, as well as view photographs beautifully. The computer also comes with a built in camera of 720 pixels which enables the user to make use of Face Time software assisting people to video call each other within the office. If an office has a number of these computers, people can easily stay in connect with each other through video calls; furthermore, it also becomes easier to have video conferences with people living in different states and countries. On the downside howev er, what sets the iMac apart from other personal computers is merely its suaveness. Most people that use the iMac, do so when they have to deal with graphic work and the use of high resolution displays; apart from that, it is very expensive and thus if the firm does not have too much money to spend, then choosing the iMac as a computer for every desk would prove to be a very expensive task. (Mac vs PC - Pros & Cons Comparison Review) The Dell Inspiron One 2320 is one of the sought after computers at present as well. It is considered to be an all-in-one computer and has been taking over big firms and organizations as a favorite. The best part about this computer is the touch screen – it comes with a portable mouse as well as a screen that one can constantly poke and prod, giving it a very laptop like personal feel. It thus becomes easier to sift through documents and files, photos and websites by simply

Formulate and implementation of research question following agreed procedures and to specifications Essay Example for Free

Formulate and implementation of research question following agreed procedures and to specifications Essay How can Ferrero attract more customers to its brand therefore increasing its market share in Shanghai? Reason to choose this working titleï ¼Å¡ China’s economic development and social openness is growing, and larger imports of goods from abroad. Rising income levels and growing interest for western products have been driving chocolate confectionery demand in the last decades. With double-digit growth year after year, the market offers huge opportunities for development but also requires foreign companies the implementation of consistent marketing strategies and proper targeting to meet local consumers buying patterns. As for Ferrero, there are already many chocolate brands in China market, such as Dove and Mï ¼â€ M. So, it is really important to ensure the present strategy of Ferrero is appropriate for China market, and the methods of how to attract more customers. In order to appeal to more customers by enhancing Ferrero’s market sale in China becomes the mainly concept in my research. Background of Ferrero History of Ferrero In 1946, Pietro Ferrero invented a cream of hazelnuts and cocoa, derived from Gianduja and to be spread on bread, and called it Pasta Gianduja. Ferrero created the new company to produce and market it. Later on his sons became joint chief executives. Michele Ferrero modified his fathers recipe to produce Nutella, which was first sold in 1964 and has become popular around the world. The company places great emphasis on secrecy, reportedly to guard against industrial espionage. It has never held a press conference and does not allow media visits to its plants. Ferreros products are made with machines designed by an in-house engineering department. Products In addition to Nutella, Ferrero produces many other products, including Ferrero Rocher, Pocket Coffee, Mon Chà ©ri, Giotto, Confetteria Raffaello coconut cream candy, Hanuta chocolate hazelnut-filled wafers, the Kinder line of products, as well as the Tic Tac breath mints. Ferrero also produces the Kinder product series and The company received an innovation award for the frozen products called Gran Soleil in March 2011. The main background and related research content Ferrero is an Italian manufacturer of chocolate and other confectionery products. It was founded by confectioner Pietro Ferrero in 1946 in Alba, Piedmont, Italy. Reputation Institutes 2009 survey ranks Ferrero as the most reputable company in the world. Ferrero is a private company owned by the Ferrero family and has been described as one of the worlds most secretive firms. The Ferrero Group worldwide – now headed by CEO Giovanni Ferrero – includes 38 trading companies, 18 factories and approximately 21,500 employees. Ferrero International SAs headquarters is in Luxembourg. Its German factory is the largest of all and Pasquale Giorgio is its current CEO. High quality, crafted precision, product freshness, careful selection of the finest raw materials, respect and consideration for customers: these are Ferrero’s â€Å"key words† and values which have helped make its confectionery well-known and loved by millions of consumers all over the world. And I will f ocus on how to attract consumers through the advantages of products for Ferrero in the competitive market. Purpose The aim of this essay is to conduct a market research to explore the opportunities that Ferrero can still exploit in the chocolate market in China. Moreover, the objective of my tentative research will be listed as follows. Theories and marketing concepts are used to analysis the Chinese consuming behavior, which plays a very important role in shaping the market of chocolate. Environment has to offer in relation to the features and the objectives of the company analyzed, the research focuses on the marketing strategy adopted by Ferrero in China. The evolution of its marketing approach is studied into details, in order to highlight what are the key success factors for Ferrero. Ferreros marketing tools, data collected from  the survey and a case study are applied to develop viable marketing strategies that aim to take full advantage of a market that offers considerable resources still unexplored by the company. Findings reveal that the possibilities for Ferrero to expand in the marke t of chocolate for self-consumption in China are enormous. According to these, this essay is going to analysis the SWOT and PEST of Ferrero. And find out how Ferrero takes into consideration local consumers’ needs and wants in the formation of the marketing mix of its products. Scope Ferrero is an international company, and Corporation engages in a diverse range of businesses, so I just research the Ferreros market sale in China chocolate market. I will find out a theoretical review regarding the implementation of a complete and sound market analysis, executed through the application of theoretical models, information and data collected from appropriate and academic research and surveys conducted on the field. Besides, I am going to gather information from outside through questionnaire format to investigate local customers in two weeks. Not only hand out questionnaires to the public in the open, but also distribute them by e-mail or website. And I will interview some marketing personnel who worked in hypermarkets to perfect the information resources. Theoretical framework For the part of theoretical framework, SWOT and PEST will full-scale propose about advantage and disadvantage of Ferrero’s market sale in China. a) SWOT S: 1. Brand advantage: being the first company to introduce chocolate in the country soon after its reopening to the outside world, Ferrero succeeded in establishing its chocolate as a luxurious and exotic product. 2. Marketing benefit: do not have joint venture enterprises and manufacturers in China. Make the decision more flexible with fewer risks. 3. Source of origin in Europe: the country of origin is Italy. 4. Technological superiority: possesses of more than 60 years experience and advanced craft technology of making chocolate. 5. Quality advantage: regardless of cost, has always been sticking to the best natural raw material, including hazelnut, cocoa, and  coffee beans. W: 1. Sales disadvantage: there is no production factory in China, so it carries many time-consuming in the transport. 2. The price is too expensive. 3. Without some sort of specific policies: compared with Chinas domestic brands of chocolate, Ferrero lack of government policies to protect its market sale. 4. The lack of brand management: copies are full of Chinese market. For example, intellectual property rights cases of Montresor (zhangjiagang) food co. Ltd. O: 1. The chocolate market in China has great development potential: Rising income levels and growing interest for western products have been driving chocolate confectionery demand in the last decades, the China chocolate market offers huge opportunities for development. 2. For competitors: for example, Leconte did not set up the premium brand image. And it is a opportunity for Ferrero. T: There are too much competitors in the chocolate high-end market; Ferrero has only a limited presence in China’s marketplace, which is 2.32%. b) PEST Political: China’s entry into the WTO, international trade and further strengthening of internal and external communication become more and more. Also it is the main reason that Ferrero can enter the Chinese market. Italy is in the European Union: In recent years, China trades more with the EU than any other partner. The products of Ferrero certified by SGS, food safety certification, IOS and GMP Economic: There is an expanding market in China for chocolate Cost-conscious Increasing of average Chinese income Social-cultural: Chinese customers become more health conscious Chocolate shows how people’s physical and cultural lives are changing Have been retained by Ferrero loyalty Technology: Strengthen the development of new tastes Continuous improvement in terms of chocolate preservation Growth of internet use to increase demand for online and mobile phone shopping Conclusion (size 14) (Insert conclusion text here – size 12) Recommendations (size 14) (Insert recommendations here in BULLET POINT FORMAT – size 12) List of references Harvard References (size 16) (List references here in Harvard format – size 12) (If you are having problems with referencing see your lecturer for guidance)